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With 2020 right around the corner, there are plenty of fresh challenges facing the travel industry worldwide. In order to stay relevant and retain customer loyalty, travel, and hospitality businesses must practice comprehensive digital risk management in order to protect…
There is more competition in the hospitality industry than ever, especially given the vast array of emerging online booking sites and native mobile applications for hotels, travel, and holiday packages. Ensuring convenience, ease of use, and overall customer satisfaction is…
Every customer journey tells a story, you simply need the right technology to examine that story and analyse exactly what it is telling you. Staring at the jumble of information that pours onto your server or Cloud in the form…
The moment individuals click on a website, enter an app, or accesses any online marketplace, their digital customer journey has been created. The resulting journey, every link click, every pause over a piece of product information, and every decision to…
When deciding how best to use your data from your customers’ digital journeys, it might seem like choosing any analytical database will do. But when it comes to storage and security, not every platform has been built the same. Cost…
When a customer accesses a website, either on a desktop or their smart device, they want to know that their sensitive information is being protected. Would you want to make a purchase on a website where there is a lag,…
There are nuances to keep in mind when considering recordings of customer sessions. What is recorded and how quickly a recording can be accessed are important factors. Another important factor is if you will have access to view the video…
It can be challenging to determine what distinguishes big data solution providers from one another, and it can be even more confusing to sift through the marketing noise to understand what a company actually offers. In the stream of transaction…
Mother’s Day has come and gone, and graduation season is in full swing. But Father’s Day is just around the corner, and it’s important to not forget about Dad in all the hustle and bustle. Smart shoppers start early. According…
Every late spring to early summer, millions of young adults begin a new stage in life by graduating from high school or college. Friends and family give gifts both to celebrate this important milestone and to help smooth the transition…
Making Informed Decisions About Experience Analytics There’s a lot of noise in the industry about Artificial Intelligence and Machine Learning. How do you know when these technologies are actually delivering results, and when they’re just being used as trendy buzzwords?…
Spoiler alert! If you’re not caught up on the latest installment of customer insight solutions thus far, you may want to read up on the digital customer journey examples from prior articles before forging ahead. When you are ready to…
During the product development stage, many considerations must be taken into account in order to create a product that will perform well in the digital marketplace and meet the needs of the targeted consumer base. Understanding potential conduct risks and…
With the move to online purchasing in the last decade, the need for customers to be able to quickly engage with products and have any queries answered almost immediately has become paramount. Customers do not want to have to call…
Nowadays, most businesses are moving towards software as a service (SaaS) to provide them with big data solutions while maintaining their security. Customer analytics software vendors offer their customers a cloud-based technology in which to store all of their data,…
For insurance customers, few things are more frustrated than being told that they require an additional piece of information such as their registration number and then having their session time out while they look for it. This may not seem…