Adobe Integration

A/B and Multivariate Testing

Watch session replays and journey maps of the different experiences you’re testing and take your A/B testing to the next level with more effective and efficient testing cycles. Drill down to analyze every aspect of your test results with no need to tag, code, predefine events or know in advance what to look for.

Find test candidates

Before tests – Explore a visual analysis of ALL pages and ALL in-page interactions and get automated insights that will point you to problem areas and help you identify in-page elements that cause struggle.

During tests – By comparing the funnels of the different versions you’re testing and drilling down to session replays of specific views you can or find new activities (experiments) to run (new audiences, elements, content versions, personalization) and adjust your test Goals and KPIs and reach more accurate results.

Visualize

Compare between experiences using Glassbox Augmented Journey Map™:

• See a complete visualization of each customer journey you’re testing
• Optimize your content layout by comparing journey maps of the different experiences you’re testing

Understand Your Test Results

• Utilize Glassbox’s advanced in-page analysis to see how visitors interact with your pages and understand users’ attention, intent, and engagement
• Optimize click-through-rates (CTR), and get automatic recommendations of new test candidates in-page or at the journey level with Glassbox machine learning-powered insights
• Understand the monetary impact of tested experiences on your revenue
• Drill down to session replays to analyze the losing experiences and understand why version A is better than version B

Test Your Tests

• Test the page you’re testing to validate your traffic sources and ensure your testing environment and functions properly
• Certify your tests to make sure they were all running in the same conditions
• Before you begin the test, view session replays of your test page to ensure the tested elements appear as intended—and don’t lose precious time.

Stay Compliant During Tests

Ensure messages are getting to the right customer segment (e.g. showing messages advertising financial products to audience with inadequate credit)

Act Fast

Don’t wait for the final results. Monitor multivariate tests, conduct ongoing experiments and see what your users are experiencing—all while the test is still running. Increase the number of experiments and make changes on the fly.